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单词 advertise
释义 advertise, v.|ˌædvəˈtaɪz, ˈædvəˌtaɪz|
Also 5 avertise, 5–6 aduertyse, 6 advertisse, -es(e, 7–9 advertize.
[f. Fr. avertiss-, lengthened stem of avertir, as seen in pr. pple. avertiss-ant, pres. subj. avertisse, and vbl. n. avertisse-ment, often written in 14–16th c. advertir; see advert. Advertise was thus at first simply an alternative form of advert, as seen by comparing the earlier senses of both, but in their development they have been differentiated, advert following the usual senses of L. advertere, and advertise those of mod.Fr. avertir. The formation of advertise was probably largely due to the n. advertisement; for the Fr. convertir, divertir, etc. have only given convert, divert, etc. In 6–7 the pronunciation was regularly adˈvertis; it was subsequently conformed to Fr. as adverˈtise; the present tendency (in commercial usage, at least) is to say ˈadvertise, apparently after the vbs. in -ize.]
1. intr. To take note, give heed, consider. Const. to, of, inf., or subord. clause. Obs. = advert 2.
c1430Lydg. Bochas ii. xxvii. (1554) 62 b, To wil he gaue wholy the souerantie, And aduertised nothing to reason.1475Caxton Jason 12 b, He had auertised of that they shold doo.c1500Doctr. Good Seruants (1842) 5 Seruauntes ought to aduertyse, To say euer trouthe and veryte.c1526Frith Disput. Purgat. (1829) 83 Not advertising who speaketh the words, but rather what is said.
2. trans. To take note of, attend to, notice, observe (a thing). Obs. = advert 4.
c1430Lydg. Bochas vi. iv. (1554) 141 b, He list not aduertise theyr prayere.1494Fabyan iv. lxiv. 44 Liuius Gallus, aduertysynge this myschief, and the great daunger that the Romaynes were in, drewe backe into the cytie.1533Frith Mirror (1829) 291 Advertising the kindness of God, and our promise in baptism.1606L. Bryskett Disc. Civ. Life 252 Yet is it to be aduertised, that it is in diuers respects that they be so exercised.
3. refl. To turn one's attention to. (OFr. s'avertir). Obs.
1509Hawes Past. Pleas. v. i, The lady Gramer..Dyd me receyve into her goodly scoole; To whose doctrine I dyd me advertise.
4. trans. To call the attention of (another); to give him notice, to notify, admonish, warn, or inform, in a formal or impressive manner. (mod.Fr. avertir.)
a. simply. arch.
1490Caxton Eneydos xxiii. 86 In this place thenne wherof I telle you, as I haue be aduertised, is a right holy woman.1597T. Morley Introd. Musicke, Annot., If thou find anything which shal not be to thy liking, in friendship aduertise me, that I may either mend it, or scrape it out.1611Bible Ruth iv. 4 Naomi..selleth a parcell of land..And I thought to aduertise thee, saying, Buy it.1669Marvell Corr. 115 Wks. 1875 II. 276 Be pleas'd to consider thereof, and advertise me timely.1714French Bk. of Rates 205 The said Merchants shall be obliged to advertise the said Judges..under the particular Fine of 500 Livres.1859Sir W. Hamilton Lect. Metaph. xvi. (1877) I. 306 The insect is advertised and put upon the watch.
b. with inf. To warn, admonish. Obs.
1494Fabyan lxxxiii. (R.) The lordes of Britayne..aduertysed him..to expelle & put theym out of his realme.a1555Latimer Serm. & Rem. (1845) 108 St. Paul advertised all women to give a good ensample of sadness, soberness, and godliness.1664Evelyn Kal. Hort. (1729) 218 Till the cold being more intense advertise you to inclose them altogether.1778J. Glover in Sparks Corr. Am. Rev. (1853) II. 73, I have to..advertise the inhabitants to come and receive their moneys.
c. with of, concerning (against rare and obs.).
1462Russe in Past. Lett. 456 II. 107 Chapman proposyth..to avertise the Kyng and my Lord Tresorer ageyn me to the grettest hurt he can imagyne.1477Earl Rivers (Caxton) Dictes 78 Wherof aristotill was aduertised, and hastily departed from Athens.1559–66Hist. Est. Scot. (Wodr. Misc. 81) The Lords were advertissed of their departing.1681Neville Plato Rediv. 8 Which hindred me from advertising you of my Distemper.1748Smollett Rod. Rand. vii. (1804) 34 Being advertised by me of his design.1825Southey in Q. Rev. XXXII. 383 Some prisoners..advertised the French of this terrible danger.1860M. W. Freer Hist. Hen. IV, I. i. i. 47 To advertise her majesty concerning his precarious position.
d. with subord. clause. To notify, inform.
1454Let. fr. Kildare in Ellis Orig. Lett. ii. 39 I. 118 Please youre gracious Hynes to be advertised that, etc.1481Caxton Myrrour ii. xxii. 115 Whan they be not aduertysed at what tyme such tempeste shal come.1593Shakes. 3 Hen. VI, v. iii. 18 We are aduertis'd by our louing friends, That they doe hold their course toward Tewksbury.1657Colvill Whigs Suppl. (1751) 99 And how he cited ends of verse..At which some laugh'd, and some were vex'd, Ye'll be advertis'd by the next.1794Martyn tr. Rousseau's Bot. ii. 32 The young botanist should be advertised that these filicles..differ much in their form.1850Blackie æschylus II. 325 It would be unfair not to advertise the English reader that this fine sentiment is a translation.
5. Hence (by omission of the personal object), To give notice of (anything), to notify, indicate, or make generally known.
1588A. King Canisius' Catech. 256 For we offend in mony things, as I haue aduertissit also befoir.1591Sir H. Unton Corr. (1847) 235 Makinge hast to advertise this our good successe.1689Col. Rec. Penn. I. 268 For y⊇ Reasons advertised in y⊇ Returns thereof, given by y⊇ Sheriff, [it] was not a good Election.1784Cowper Task iv. 500 Vain th' attempt To advertize in verse a public pest.1801M. Edgeworth French Gov. (1832) 125 Ladies..come to wear pearl powder, and false auburn hair, and twenty things that are not to be advertised, you know.1872Bagehot Physics & Polit. (1876) 110 Changes bring out new qualities, and advertise the effects of new habits.
6. esp. To give public notice of, to make publicly known, or call attention to, by a published announcement in a journal, by a circular, etc., as ‘to advertise the resolutions of a meeting’; and with various elliptical constructions, as ‘to advertise goods (for sale), a child or ring (as lost),’ etc.
1750H. Walpole Corr. 222 (ed. 3) II. 374 A citizen had advertized a reward for the discovery of a person who had stolen sixty guineas.1775Burke Sp. Conc. Amer. Wks. III. 68 The Guinea captain attempting at the same instant to publish his proclamation of liberty, and to advertise his sale of slaves.1809W. Irving Knickerb. I. 496 That he should be missing so long, and never return to pay his bill. I therefore advertised him in the newspapers.
7. intr. To give warning or information (of). Obs. in general sense.
1612T. Taylor Titus iii. 1 (1619) 550 Ministers must take heede, that they take no more vpon them, then to advise and aduertise from the Lord.1765H. Walpole Otranto iv. (1798) 63 Isabella had sent one of the domestics before to advertise of their approach.
b. esp. To put a public notice in a journal, or to announce by placard in any public place. to advertise for: to ask for by public notice.
1772Junius Lett. lxviii. 357 He advertises for patients.1879Printing Trades Jrnl. xxix. 38 Don't advertise unless you have something worth advertising.Mod. He advertises largely in the daily papers.
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