| 释义 |
adware, n. Computing.
Brit. |ˈadwɛː|, U.S. |ˈædˌwɛ(ə)r|
[‹ ad n.2 + ware n.3, after software n.]
1. With capital initial. A proprietary name for: software for use in the advertising industry.
1983Official Gaz. (U.S. Patent Office) 15 Feb. tm325/2 Adware... Computer Programs in the form of diskettes and other magnetic media for use in the advertising industry. 1986Business Dateline (Nexis) May 50 Adware was originally designed in 1974 as a basic system for the use of a long-established Louisville advertising agency. 1992Business First (Louisville) (Nexis) 9 Mar. 3 The AdWare software system is designed for use by advertising agencies, public relations firms and in-house corporate advertising agencies. The software allows agencies to automate a variety of management operations especially in the areas of finance, production and the buying and placing of media advertising.
2. Software that automatically displays or downloads advertising matter, often in the form of unwanted pop-up windows and banners when a user is online.
1992Adweek (Eastern ed.) 6 July 12/1 The fact that it's taken well over a decade for a major publication and ad agencies to take a serious crack at adware simply confirms that print publishers are still afflicted with Gutenberg's Disease—the foolish belief that paper equals value. 2003Chicago Tribune (Midwest ed.) 11 Oct. iii. 11/5 Adware..typically pops up unwanted windows on your screen, takes over your home page, or diverts you to Web sites you don't want to visit. 2005Wall St. Jrnl. (Central ed.) 21 Mar. b5/1 Symantec said 5% of the top 50 attacks reported by consumers were from adware, programs that aggressively serve online advertising. |