| 释义 |
tie-in orig. and chiefly U.S.|ˈtaɪɪn|
[f. vbl. phr. to tie in: see tie v. 11.]
1. a. A connection or association with; a link-up.
1934in Webster. 1941W. Kozlenko 100 Non-Royalty Radio Plays 535/2 That's the tie in. He killed Tom and after that decided to really cripple the Dominion team so that we wouldn't have a chance at winning. 1949M. Mead Male & Female vii. 152 The tie-in with birth can be close. 1965Listener 10 June 875/1 The London studio tie-in with the pictures from America was also very successful, with John Tidmarsh getting lucid technical comments out of Geoffrey Pardoe at each stage of the operation. 1972‘T. Coe’ Don't lie to Me (1974) vii. 66, I didn't know the museum had a tie-in with City College. 1973Black Panther 21 July 2/3 Could you say something about the tie-in of David Hilliard's case with Watergate?
b. Used attrib. with reference to sales that are made conditional upon the purchase of some additional item or items from the same supplier.
1943Amer. N. & Q. July 54/2 The phrase ‘tie-in sales’ (referring to those whereby tradesmen are obliged to buy unwanted stock in order to get even a small amount of a scarce item) appears to have established itself..about the first week of June (1943). 1946Sun (Baltimore) 8 Feb. 12/6 This [liquor] industry can put an immediate stop to tie-in selling. 1980Times 13 Sept. 18/7 It was information from an individual ‘mole’, working temporarily in a discount store, that first alerted the National Consumer Council to..‘tie-in sales’ (a stipulation that a buyer must purchase part or all of his requirements of a second (tied) product from the supplier of a first (tying) product).
c. An association between two publicity campaigns in the form of a theme common to both, or an advertisement that appears in two different media.
1949Newsweek 28 Nov. 70/1 By next May, Paramount expects to have spent $1,000,000 calling attention to the show by way of..tie-ins with fashion designers and department stores who will make and sell women's clothes influenced by the ‘Minoan period’ costumes [in a film about Samson and Delilah]. 1959I. Ross Image Merchants ix. 149 Ryland [of NBC] also spends a good deal of time working up promotional tie-ins with manufacturers, department stores..and publications. It is a major coup when a national magazine can be persuaded to incorporate a TV plug in its own vast promotional outlay. 1962Economist 10 Feb. 521/1 ‘Calories Don't Count’ has been offered to the public as a promotional tie-in to encourage the purchase of safflower oil.
d. A book, film, or the like published to take advantage of the appearance of the same work in another medium.
1962Publishers' Weekly 23 Apr. 43/1 Students show an interest in books which have been made into successful movies. Watch for these tie-ins. 1976Ibid. 29 Mar. 42/1 The paper edition of Ibsen's ‘Hedda Gabler and Other Plays’ even has a movie tie-in cover with a still from the recent Glenda Jackson film. 1981Times Lit. Suppl. 17 Apr. 425/2 The 1970s was the decade of the ‘tie-in’—the almost simultaneous film of the novel, novel of the film, TV series of the novel.
2. (The making of) a connection between two pipelines or sections of pipeline. Freq. attrib.
1975North Sea Background Notes (Brit. Petroleum Co.) 32 The line was welded, trenched and buried as quickly as possible, with only tie-in ends being left temporarily exposed. 1975Offshore Engineer Nov. 18/2 The towing method..could be developed for installing a pipeline across the Norwegian trench in section, with tie-ins between them. 1976Ibid. July 5/3 The 406mm line from SPAR to Brent B is being completed by Serra-Comex tie-in barge Sandokan. 1977Ibid. Apr. 9/2 Three wells have been completed on the field and await tie-in when the production decision is made. |