| 释义 |
promo, a. and n. colloq.|ˈprəʊməʊ|
[Abbrev. of promotional a., promotion 2 a.]
A. adj. = promotional a.
B. n. Publicity, advertising; spec. a promotional trailer for a television programme. Comb., as promo man, a promotion man, publicity organizer.
1963Amer. Speech XXXVIII. 156 Other stump words or clipped forms such as info..and promo. 1966Sat. Rev. (U.S.) 12 Feb. 8/3 ‘Will Robin escape?... Will Batman arrive in time to save him? The worst is yet to come!’ And sure enough, minutes later on came the second of this trilogy—The Blue Light. What a promo! 1971D. E. Westlake I gave at the Office (1972) 11, I did promo voice-overs for the new TV shows. 1972Village Voice (N.Y.) 1 June 46/1 A slightly agitated promo-man-about-town stopped me one day recently as I was crossing Sheridan Square. 1973Publishers Weekly 10 Sept. 54 (Advt.), With big national TV promo by the author..Robert Rosefsky is really doing a terrific job of promoting his book on TV. 1974Some Technical Terms & Slang (Granada Television), Promo, a short promotional trailer for a programme. 1976New Musical Express 17 Apr. 22/4 Despite promo pics that make them look like 12-year-olds, their ‘charisma’ is more David Cassidy style. 1978Advertising Age (Chicago) 16 Oct. 19 (heading) Oxford promo is publicity happening. |