| 释义 |
mailout, a. and n. orig. U.S.|ˈmeɪlaʊt|
Also mail-out and as two words.
[f. vbl. phr. to mail out (mail v.4); cf. *mail-in n. (and a.).]
A. adj. Usu. mail-out. Applied attrib. to the distribution of a bulk mailing, esp. of unsolicited material such as promotional information, questionnaires, etc., and to items sent out in this way.
1967Jrnl. Amer. Statistical Assoc. LXII. 734 (title) The ‘mail-out/mail-back’ census research program. 1976Times 1 May (Food Marketing Suppl.) p. iii/3 Traders receive mail-out shots from the cash-and-carry stores. 1984Which Micro? Dec. 30/4 ‘Skeleton documents’ to permit mail-out operations (as used by many firms who specialise in unsolicited mail). 1988DM News 1 Apr. 42/2 The embossed hologram..can easily be applied to mail-out pages or documents.
B. n.
a. A mail-out campaign; an instance of mailing out, a mailshot.
b. concr. A letter, form, brochure, etc., sent out by post in this way; a mailer.
1977Washington Post 2 June (Virginia Weekly) 2/2 Scott said his campaign consists mostly of public speaking and mail-outs. 1978D. A. Dillman Mail & Telephone Surveys v. 188 The effectiveness of the certified mailout is substantial. 1985Music Week 2 Feb. 24/4 Taking on extra staff for quarterly mail-outs. 1986What Micro? Nov. 90/2 Word processors..really come into their own dealing with large mail-outs or standard letters. 1989Times 15 Aug. 21/1 Lloyds will also have a role in the post-flotation mailouts of share certificates and refund cheques. 1995Artists & Illustr. Apr. 15/3 Time your mailout to reach guests a week before the event; second class mail can save on costs. |