| 释义 |
▪ I. merchandising, vbl. n.|ˈmɜːtʃəndaɪzɪŋ|
[f. merchandise v. + -ing1.]
The transaction of mercantile business; trafficking. Also, the promotion of sales (of goods, etc.) by advertising and publicity; the process of selling goods (see merchandise v. 3).
1382Wyclif Ezek. xxvii. 15 Manye ilis [weren] the marchaundisynge of thin hoond. c1449Pecock Repr. ii. iv. 158 The vsing of profitable craftis and marchaundising. 1561T. Norton Calvin's Inst. iv. 88 [They] with carying about the reliques of martyrs dyd vse filthy merchandisynges. 1625Bacon Ess., Usury (Arb.) 546 Certaine Principall Cities and Townes of Merchandizing. 1656Sir E. Nicholas in N. Papers (Camden) III. 265 The recompense will be deservedly the more advantageous to him if it shall be effected without any merchandising. 1769Blackstone Comm. IV. 63 The laws of king Athelstan forbad all merchandizing on the lord's day. 1840Carlyle Heroes (1858) 221 There were yearly fairs, and there, when the merchandising was done, Poets sang for prizes. 1904Athenæum 18 June 788 Commerce comprises goods, transportation, exchange or merchandizing, money, and advertising. 1922S. Lewis Babbitt iv. 39, I guess that'll show Chan Mott..something about modern merchandizing! 1940Economist 11 May 860/1 The distinctive feature of the chain stores' success is the wedding of efficient merchandising with the control of production from the retail end. 1958Ibid. 18 Oct. 200 (Advt.), Merchandising..means following up your advertising. It means getting retailers on your side, and giving them all they need to help you sell. 1968Globe & Mail (Toronto) 17 Feb. B 6 (Advt.), Must be experienced in all areas of supermarket operations and merchandising. 1971Daily Tel. 10 June 25 (Advt.), Candidates should be in their twenties with good education and preferably have experience in selling or merchandising in the Grocery field. 1973Times 10 Mar. 14/6 In the past two decades the merchandizing of Disney's cartoon creations in a plethora of T-shirts, key-rings and assorted trivia may have obscured their creator's rightful claim to be regarded as one of the most original film producers in cinema history.
attrib.1665E. Terry Voy. E. India 368 But further, for the merchandizing Commodities the Mogul's Provinces afford, there is Musk..to be had in good quantity. 1759Book of Fairs 44 Messingham, Lincolnshire, Trinity Mond. for merchandizing goods. 1926Publishers' Weekly 16 Jan. 171/1 His frank criticism of ‘price-cutting for bait’ indicates that he has found other merchandising practices of more value in business building. 1930Daily Express 9 Sept. 2/6 A wide assortment of issues rose from 1 to 3 points, with utilities, merchandising stocks, coppers, and specialities prominent.
▪ II. merchandising, ppl. a.|ˈmɜːtʃəndaɪzɪŋ|
[f. merchandise v. + -ing2.]
Engaged in trade.
1624Capt. Smith Virginia vi. 218 Citizens (whose merchandizing thoughts were onely to get wealth). 1757Dyer Fleece (1807) 110 Thro' Tyne, and Tees..and merchandizing Hull. 1868Browning Ring & Bk. i. 903 The motley merchandizing multitude. |