| 释义 |
motivational, a.|məʊtɪˈveɪʃənəl|
[f. prec. + -al.]
Of or pertaining to motivation.
1931L. T. Troland in Psychologies of 1930 460 Narrowly and popularly conceived, motivational psychology would be concerned primarily with ‘motives’, but broadly and scientifically considered, it deals with all of the determinative functions and dynamics of mind. 1940Q. Rev. Biol. Dec. 403 These conventional categories proved satisfactory only so long as each individual was looked upon as a discrete action-centre without intimate motivational connections with others of his species. 1943Mind LII. 137 As to its motivational aspects, one can at least imagine that the cross connections just mentioned make it relatively easy to tap at least one of the just active hungers. 1951G. Humphrey Thinking vi. 183 The mechanism of thinking was at least in the earlier work still associational though this was supplemented by motivational factors. 1958M. Argyle Relig. Behaviour xii. 144 This is because the [social learning] theory shows how religion is passed on but does not show the motivational forces maintaining it. 1967L. B. Archer in Wills & Yearsley Handbk. Managem. Technol. 131 Even in the most technical situations, motivational and aesthetic considerations have a material bearing upon performance. 1970Nature 26 Sept. 1369/2 Investigations of animal learning usually include motivational components which activate and direct behaviour to relevant goals. 1974Ibid. 15 Mar. 195/2 Problems of such motivational ‘conflicts’ are of great interest in finding out how behaviour in general is organised.
b. Special collocations: motivational analyst, motivational consultant, motivational selling; motivational research = motivation research; motivational researcher = motivation researcher.
1957V. Packard Hidden Persuaders i. 8 These motivational analysts..are adding depth to the selling of ideas and products. 1959Times Rev. Industry Nov. 4/2 The copywriter has been joined by the art director, and round them have formed phalanxes of executives and research departments and motivational consultants.
1953Reporter (N.Y.) 13 Oct. 27/3 Motivational research means just what it seems to—exploration into..the real reasons why a consumer buys..a product or service. 1957Observer 22 Sept. 11/6 Last week he [sc. Dr. Ernest Dichter] described to an audience of advertising people what motivational research—M.R. to its friends—is, and what it does. ‘It takes the social sciences out of the seminar,’ he says, ‘and into the supermarket.’ 1960Sunday Express 12 June 14/5 ‘You are not typical,’ say the Motivational Research boys. 1960E. Dichter Strategy of Desire (1961) 15 Often the assignment given our organization for conducting motivational research was a very sober and concrete one. 1971― Motivating Human Behavior 3 Some people begin to question the manipulative nature of motivational research.
1964M. McLuhan Understanding Media xxii. 223 These tales from the Vienna Woods, dreamed up by motivational researchers.
1963Horizon (U.S.) July 36/2 The beau idéal of all motivational selling is the use of language to conceal the absence of thought.
Hence motiˈvationally adv., as regards or in terms of motivation.
1952T. Parsons Social System i. 4 Only in so far as his relation to the situation is in this sense motivationally relevant will it be treated in this work as action. 1967M. Argyle Psychol. Interpersonal Behaviour iii. 52 Synchronization is necessary along a number of different dimensions for smooth and motivationally satisfying interaction to take place.
▸ motivational speaker n. orig. U.S. a person who undertakes motivational speaking.
1968Los Angeles Times 17 May (San Fernando section) 11/3 (advt.) Part-time *motivational speaker. 1975Forbes (Nexis) 15 May 89 Dr. Wilson does 200 bookings a year primarily for business gatherings. He's one of several ‘motivational’ speakers. 2000D. Brooks Bobos in Paradise 141 We don't object much if tenured professors go off on lucrative lecture tours. Better them than yet another squad of motivational speakers.
▸ motivational speaking n. orig. U.S. the action or occupation of giving presentations intended to motivate or inspire the audience, freq. with the aim of raising morale or productivity in a workplace.
1970Chicago Tribune 8 Feb. g15 It started a whole new industry—*motivational speaking. 1997Mail on Sunday 10 Aug. (Night & Day section) 23/2 College graduates are now choosing motivational speaking as a legitimate career path. |