| 释义 |
ˈnarrowcasting, vbl. n. orig. U.S.
Also narrow-casting.
[f. narrow a. + casting vbl. n., after broadcasting vbl. n.; cf. narrow-cast adv. s.v. narrow a. 7.]
The transmission of radio or television programmes to an audience defined either by special interest or geographical location; recently also applied spec. to the supplying of programmes to subscribers through cable television networks or other media.
1932H. Angus in Broadcasting 1 June 7/2 By ‘narrow-casting’ I mean any type of education or entertainment or information that isn't of interest to the general public. 1932Daily Progress (Charlottesville, Va.) 23 Nov. 7/6 A searchlight beam flung the voices of men across the Adirondack foothills last night in the first recorded experiment in long distance ‘narrowcasting’. 1948Sat. Rev. Lit. (U.S.) 31 Jan. 30/1 Other broadcasters condemned it as being narrowcasting instead of broadcasting. 1974Listener 19 Sept. 358/1 The two [cable] channels are booked with citizen-generated tapes about two-thirds of the time... But much of the material..is dull and poorly produced... And it also tends to be highly specialised. This..was supposed to be one of the advantages of ‘narrowcasting’. 1976New Yorker 15 Mar. 26/1 New York Cable television's first game show began live narrowcasting..to eighty thousand apartments and houses..on the southern half of Manhattan Island. 1985Listener 16 May 39/3 The broadcast system supports, at this level, interests from club rugby to master bridge. That is broadcast narrowcasting, and quite right too.
Hence ˈnarrowcast n. (a.) and v. trans. and intr.;also ˈnarrowcaster n.; ˈnarrowcasting ppl. a.
1937Nebraska State Jrnl. 26 Aug. 10/7 Truly, broadcasting is becoming less and less broadcast and more and more narrowcast. 1972TV Guide 27 May 12/1 [Cable television's] chief advantage, he says, is its selectivity; candidates for lower-level offices need never again ‘broadcast’ their message prodigally to large masses of viewers who can't vote for them; instead they'll ‘narrowcast’ it cheaply only to those who can. 1977Sunday Times 23 Jan. 52/3 Most narrowcasts tend to be a service of the BBC. 1978Amer. Speech LIII. 215 The appearance of narrowcasting ‘cable television transmission’ as an entry in the 1978 edition of the World Book Dictionary is interesting. 1981N.Y. Times 31 Aug. a16/1 That makes it possible for broadcasters to become ‘narrowcasters’, offering everything from programming in Chinese to soft-core porn to highbrow culture. 1986Church Times 8 Aug. 9/4 The Cambridge Radio Course makes no bones about the need to be open: to broadcast, not to narrow cast. There is no point in Christians occupying the airwaves to speak only to themselves. 1987Financial Rev. (Sydney) 10 Apr. 1/1 Powerplay..also owns the satellite narrowcaster, Sportsplay Television Systems Pty Ltd. 1988Creative Rev. Jan. 45/3 As the pirate stations have shown, narrowcast radio can work just as successfully as narrowcast magazines. |