| 释义 |
no-name, a. and n. orig. and chiefly U.S.|ˈnəʊneɪm|
Also noname.
[f. no a. + name n.]
A. adj.
1. Of commercial products, etc.: having no brand-name; generic or ‘own-brand’.
1977Washington Post 20 Oct. e1/5 Two new concepts in supermarketing..: discounting and ‘no-name brands’. 1977Time 21 Nov. 45/2 No-name groceries have become hot items, and they could herald a change in the way that Americans shop. 1979Washington Post 12 Apr. e1/2 A & P was the first to offer generics—or noname products—here. 1982Times 26 Jan 15/3 Within the grocery industry, such products are usually known as ‘generics’, but they are also sometimes referred to as ‘brand-free’ or ‘no-name’ items.
2. Of a person: unknown; not having made a name in a particular profession, etc.
1979Washington Post 21 Nov. d4/1 Hard work, with a group of noname receivers, has produced a 60 percent completion rate, five touchdowns and no interceptions in the last two games. 1982N.Y. Times 25 Apr. ii. 17/4 There are those who would even say that the situation..is better nowadays than it was..when no-name singers came and went so fast. 1983Washington Post 22 Apr. c2/1 Bud Light gets competent, no-name athletes, puts them in real-life game situations, and lets them enact the American Dream.
B. n.
1. A generic product; an ‘own brand’.
1984Money Sept. 114/2 Choose a model that is durable and a brand name that will hold its value. House brands and nonames are risky. 1985Financial Times 22 July i. 10/7 The devastating challenge posed by suppliers of generics (‘no-names’).
2. One who has not yet made a name in a particular profession or activity; an unknown.
1984Gainesville (Florida) Sun 26 Mar. 113/2 The Longhorns had one superstar in backstroker Rick Carey, but mainly relied on relative ‘no-names’. In the end, Florida's no-names were better. |