| 释义 |
bounceback, n.
Brit. |ˈbaʊnsbak|, U.S. |ˈbaʊnsˌbæk|
[‹ bounce v. + back adv.]
1.
a. A rapid recovery, esp. after a period of decline; a rebound. Freq. attrib.
1940Lima (Ohio) News 8 Nov. 18/1 Beaten for the first time last week by Penn, the Navy Middies will furnish Notre Dame strong opposition at Baltimore, but the Irish are due for a bounce-back. 1962S. Ben-Zeev & I. S. White in S. Kraus Great Debates 335 Another pattern noted was a smooth development of perceptions for Kennedy, as contrasted with a ‘bounce-back’ effect for Nixon... A consistent weakening of Nixon during the period between two debates, and a consistent tendency to recover the previous position after each debate. 1981Times 23 Dec. 14/2 The United States is forecast to have sharp drop of output in the first half of 1982 followed by an even sharper bounceback in the second half to growth at an annual rate of 4 percent. 2003N.Y. Times (National ed.) 16 Mar. viii. 3/3 White went into the off-season with an overridingly bittersweet feeling, determined to have a bounceback year.
b. As a mass noun: resilience.
1959Van Nuys (Calif.) News 12 Mar. 40 b (advt.) Quality nylon such as this has abundance of bounce-back and resists matting. 1967C. Bukowski Let. 28 Jan. in Screams from Balcony (1998) 293 If a man can recover, if he has the bounceback, the miracle, he will find that the first 30 years were wasted in fighting off, regrouping before he can become easy. 1997Gettysburg (Pa.) Times 16 Apr. a9/2 Moon in Gemini: You have excellent emotional bounce-back.
2. Marketing. A strategy encouraging repeat patronage, typically by means of coupons redeemable on a return visit. Usu. attrib.
1970Times 7 Dec. 12/5 The [merchandising] business has bred a new race of specialists with its own vocabulary—‘bounce-backs’, ‘self-liquidators’.., proof of purchase. 1991Stained Glass Fall 170 A ‘bounceback’ is simply a repeat business incentive. You might, for instance, place ‘bounceback coupons’ on shopping bags. 2003Brandweek 23 June 8/3 Bounceback coupons distributed at concerts and signage at event venues will also drive store traffic. |