| 释义 |
▪ I. branding, vbl. n.|ˈbrændɪŋ|
[f. brand v.]
1. The action of marking with a hot iron, as a surgical operation; or of burning a mark upon a criminal, or an article for sale.
c1440Promp. Parv. 53 Brondynge, cauterizacio. 1660R. Coke Justice Vind. 14 Anything..received into the senses, be it whipping, branding or hanging. 1764Harmer Observ. vi. xvi. 261 Whipping and branding with the flower-de-lis among the French. 1846McCulloch Acc. Brit. Empire (1854) I. 631 The gutting..of the herrings, and the branding of the barrels. 1849Grote Greece ii. xl. V. 128.
fig.a1649Drummond of Hawthornden Hist. Jas. V, Wks. (1711) 90 It would be an everlasting branding their honour, if timorously..they show their backs to their enemies.
2. attrib., as in branding-corrall, branding-iron, branding-yard; branding-chute U.S., a gradually narrowing enclosure into which cattle are driven to be branded.
c1440Promp. Parv. 53 Brondynge yren, cauterium. 1583Golding Calvin on Deut. xiv. 80 Despisers of God..haue the said bronding yron searing within them. 1863W. Phillips Speeches xi. 259 His broad bosom scarred all over with the branding-iron. 1881Gentl. Mag. Jan. 64 The branding-yard [for cattle]. 1882Lippincott's Mag. May 429/2 Several small fenced enclosures..and a branding-chute are soon completed. 1885Pall Mall G. 20 Mar. 3/2 The cows and calves..are driven into the branding corrall. 1911Mulford Bar-20 Days xx. 197 Johnny Nelson waited..on the platform of the branding chute.
▸ Marketing. The application of a trade mark or brand to a product; the promotion of consumer awareness of a particular brand of goods or services. Cf. brand n. 6.
1913Times 22 Sept. 12/5 Hitherto trade influences have been unfavourable to the use of manufacturers' trade marks... Pronounced commercial successes have, however, been made in the branding of piece goods for home consumption. 1918Amer. Econ. Rev. 8 298 Manufacturers brand goods to secure the goodwill of users; branding should imply the maintenance of quality and the placing of responsibility. 1962H. E. Beecheno Introd. Business Stud. xi. 98 The more expensive type of goods..which are not the subject of so much branding and national advertising—the luxury and semi-luxury goods. 1986Marketing Week 29 Aug. 7/1 Searle's massive branding effort..is designed to establish its sweetener in an unassailable position. 1995Accountancy Nov. 48/1 PR is important for several reasons: it gives name recognition and branding to the firm; it helps to give the client confidence in the firm; [etc.].
▪ II. ˈbranding, ppl. a.
[f. brand v. + -ing2.]
1. That scorches or marks by burning.
1811Byron Curse of Min. xi, In many a branding page and burning line. 1850Tennyson In Mem. ii, Nor branding summer suns avail To touch thy thousand years of gloom. 1868Ld. Lytton Chron. & Char. II. 127 The branding bolt, that rent The skies asunder.
2. That brands or stigmatizes.
1853C. Brontë Villette xxiii. (1876) 250 It was a branding judgment. 1877Farrar My Youth i. 4 He felt the branding finger upon his brow. |