| 释义 |
co-branding, n. Business (orig. U.S.).
Brit. |ˌkəʊˈbrandɪŋ|, U.S. |ˈˌkoʊˈbrændɪŋ|
[‹ co- prefix + branding n. Compare slightly earlier co-branded adj.]
The displaying of more than one brand name on a product (esp. a credit card); the marketing of co-branded products or services.
1988Marketing 3 Nov. 68/1 The European arm of Visa, the international credit card operator, has changed its rules to allow co-branding on its cards. 1993Independent (Nexis) 18 Sept. 19 Adding to the cut-throat competition is the entry of new players into the market and the trend towards co-branding. 2002S. Bedbury New Brand World (2003) iii. 67 A co-branding arrangement with potential benefits to be gained for both sides. |