in·cen·tiv·ize 
(ĭn-sĕntə-vīz′)
(ĭn-sĕntə-vīz′)tr.v. in·cen·tiv·ized, in·cen·tiv·iz·ing, in·cen·tiv·iz·es
To offer incentives or an incentive to; motivate: "This bill will help incentivize everybody to solve that part of the problem" (Richard A. Gephardt).