in·di·vid·u·al·ize 
(ĭn′də-vĭj-ə-līz′)
(ĭn′də-vĭj-ə-līz′)tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.
2. To consider or treat individually; particularize.
3. To modify to suit the wishes or needs of a particular individual: individualized the work schedules of all the physicians.
in′di·vid′u·al·i·zation (-ə-lĭ-zāshən) n.