ro·to·gra·vure 
(rō′tə-grə-vyr)
(rō′tə-grə-vyr)n.
1. An intaglio printing process in which letters and pictures are transferred from an etched copper cylinder to a web of paper, plastic, or similar material in a rotary press.
2. Printed material, such as a newspaper section, produced by this process.
[Latin rota, wheel; see ret- in the Appendix of Indo-European roots + GRAVURE.]