rouge 
(r
zh)
n.1. A red or pink cosmetic for coloring the cheeks or lips.
2. A reddish powder, chiefly ferric oxide, used to polish metals or glass.
v. rouged, roug·ing, roug·es
v.tr.1. To put rouge onto: rouged her cheeks.
2. To color or prettify as if with a facial cosmetic: "Their job is to rouge up the war ... to turn the horror into cheering press releases" (Richard Corliss).
[French, from Old French, red, from Latin rubeus; see reudh- in the Appendix of Indo-European roots.]