shtick also schtick or shtik 
(shtĭk)
(shtĭk)n.
Slang
Slang
1. A characteristic attribute, talent, or trait that is helpful in securing recognition or attention: waiters in tropical attire are part of the restaurant's shtick.
2. An entertainment routine or gimmick.
[Yiddish shtik, piece, routine, from Middle High German stücke, piece, from Old High German stukki, crust, fragment.]
- secondhand smoke
- second home
- secondi
- second lieutenant
- second line
- second-line
- secondly
- second mortgage
- second nature
- secondo
- second of arc
- Secondo Tranquillo.
- second person
- second-person
- second quantum number
- second-rate
- second-rateness
- second-rater
- second sight
- second-story man
- second-strike
- second string
- second-string
- second-stringer
- second thought