coun·ter·pro·gram 
(kountər-prō′grăm, -grəm)
(kountər-prō′grăm, -grəm)v. coun·ter·pro·grammed, coun·ter·pro·gram·ming, coun·ter·pro·grams or coun·ter·pro·gramed or coun·ter·pro·gram·ing
tr.v.
To schedule (a television or radio program) so as to compete or contrast with a program broadcast simultaneously on another station.
intr.v.
To engage in such scheduling.