The product quality, variety of the product assortment and the level of customer service on offer all need to be commensurate with the company's brand identity.

It depends on the customer needs and the possibility to create a bigger or smaller product assortment.

The product assortment competes in the low to mid range of fashion and price.

Each has its own unique product assortment.

Nevertheless, most grocery retailers will segment stores at least by size, and select product assortments accordingly.