Management has taken the bold step to cut adrift data services, but the shares, which trade at 12.5 times projected profit, look up with events.

No high street bank would touch it, despite a projected profit of more than 30% of its final 2.4m sales value.

On the lowest projected profit, again, the shares are on a stratospheric and unjustified multiple.

This effectively enabled the events organisers to set minimal entry fees, based upon projected profits, so that festivals were affordable to lower income people.