Yet another example of a perfectly proper name being discarded at the throne of the marketing department.

Over the next few years the sight of 'unmanned autonomous vehicles', to give them their proper name, delivering takeaways or parcels could become common.

We don't give it its proper name, so we're tempted to think we've overcome it when really we've just driven it underground.

First, let's call them by their proper name: drinks trolleys.

But it was the first time we called things by their proper name.