In fact, the most psychologically troubled participant in the interview group had, in fact, the least complex and least intricate fantasies of all the many research participants.

Research participants argued that the image will always be more powerful than the words that accompany it - something that advertisers know well and use to huge effect.

Equipoise, they argue, only makes sense as a normative assumption for clinical trials if one assumes that researchers have therapeutic obligations to their research participants.

Therefore, research participants were unaware of the commercial interests many sites had.

Common uses of de-identification include human subject research for the sake of privacy for research participants.