Nevertheless, one has to admit that electric vehicles may be more enticing to urban dwellers who tend to drive shorter distances than rural dwellers.

Many rural dwellers have neither fast broadband nor phone signal.

City bike-shop managers see their tills jangling; rural dwellers moan at the result.

Only rural dwellers were included, and all had to have had all four grandparents born in the same area.

But they should also ensure they don't penalise rural dwellers for choosing the good life.