That most of the seemingly spontaneous conversation was unscrolling on a giant autocue suspended from the venue's ceiling would have seemed bizarre in another context.

For it turns out that the seemingly spontaneous stunt was both premeditated and paid for.

It was flattering to have the most celebrated man in the world call me by my first name with such seemingly spontaneous exuberance.

The public was spared that insight and, instead, allowed to bathe in seemingly spontaneous beauty.

Word of the events spreads primarily via digital means, usually on the internet via email, chat rooms and text messaging which result in seemingly spontaneous mass gatherings.