But despite the slick marketing he admitted that the more cash he pours in, the more he has to lose.

Plain packaging would remove the 'silent salesman' - current slick marketing designs that young people find so attractive.

So, are our beliefs about the 'heart-healthy' properties of low-fat spreads built on solid scientific foundations, or just the result of slick marketing and misinformation?

Whatever the authorities say, with their carefully chosen soundbites and slick marketing material, football remains a tightly policed bastion of conventional masculinity.

The slick marketing of buy now, pay later, with its focus on convenience and the ability to 'have it now', all too often glosses over the financial commitment involved.