It's important in doing the due diligence to study the culture of an organisation, not simply the business model.

But missionaries study a culture and find an 'in'; for the gospel.

I'm someone who studies the culture and someone who enjoys the culture, too.

He also studied the culture, life, and customs of various nomadic and settled tribes of this region.

She then began to gather material for a new direction in her work by studying the culture of music and musicians.