While the group's international revenue was down 5 per cent, the company said that it had begun to 'better reengage with its target customer base'.

As a lifestyle center, the target customer for the center are upper-income shoppers.

The target customer would think that some assembly required was a desirable feature.

The target customer includes upscale professionals in upper middle class affluent sub-urban areas.

This allows the firm the ability to use ctitical resources to produce exactly what customers are looking for, and the ability to target customer groups.