Drinking it next to a vat of bubbling sugar cane doesn't make it taste better than drinking it in the hotel bar.

Freshly squeezed orange juice really does taste better.

Experts say that while trays of champagne flutes may look more impressive, the high-end brands can taste better in a broader glass.

Lots of juicy fat in a joint of beef makes it taste better.

One idea is that altering these through breeding or genetic modification could produce potatoes that grow faster or taste better.