The exploitation of oil and gas off its shores has built a bank of engineering and technological expertise, and universities are conducting cutting-edge renewables research.

The technological expertise of the younger generation will mean they are increasingly in demand.

And the tyre giant knows that its technological expertise can make an enormous difference to the safety and peace of mind of all kinds of people.

But technological expertise creates barriers to entry.

Many architects and architectural firms focus on certain project types (for example, health care, retail, public housing, event management), technological expertise or project delivery methods.