So does sodium lauryl sulfate, a lathering ingredient in almost every shampoo and body wash, which is an antimicrobial.

Use the same trick with unperfumed shower gel for a high-scent, low-cost matching body wash.

The range will launch with a shampoo, a conditioner and a detangler, with a hand wash, body wash and head lice repellent in the pipeline.

Your toothpaste will be squeezed dry and your fancy body wash will disappear.