It demands health warnings on alcohol labels, a ban on drink brands sponsoring sport and a minimum unit price.

In the early days of the festival, he had meetings with brand sponsors, who churned out 'the most embarrassing ideas', and a radio station, which nearly left him in tears.

Some referees have football boot brands sponsoring them.

They are often associated with a brand sponsoring an athlete or an event in order to boost their brand awareness.

These challenges take the form of popular dreams or experiences, and relate to the gear, services or missions of brand sponsors.