The business did not advertise much in the local newspapers because it was mainly a wholesale supplier to retail stores.

They range from wholesale suppliers to the artisans who are enjoying a surge in interest in the provenance of food.

The company approached wholesale suppliers to the hospitality industry and hired a caterer to create a wholly new system.

Customers include major supermarkets, convenience stores, foodservice operators, wholesale suppliers and other food manufacturers.

But when they wanted to move into buying volume wholesale to increase their profits, the vast majority of wholesale suppliers required cost-prohibitive minimum orders.