But another important difference from the present day was the widespread notion that respectable people should not need to go shopping.

Contrary to a widespread notion, it can even win elections.

In the late 1990s, he introduced the now widespread notion of communicative leadership, focusing on the communication aspects of leadership in organisations.

This principle reflected widespread notions that people use limited cognitive resources, or use an economy-minded approach to information processing when presented with persuasive information.