Songs work best as mood-enhancers in two ways: when they are about escapism and forgetting it all, and when they provide cathartic misery.

The rich media market is growing fast, as advertisers learn which formats work best and how to implement rich media-based campaigns.

Don't be misled, though: electric shavers work best in the absence of water.

These parodies work best as quick hits.

Supersized coats were everywhere, but worked best in parka form.