Come prepared with your own beach-ready carrier: choose something casual and unponcy — a simple blue canvas tote, for example.

Nowadays leather straps (with a designer label) jostle for position alongside the humble canvas tote bag.

Now the ubiquitous canvas tote has been given a makeover — on the catwalk.

Fans of reusable coffee cups, canvas tote bags and organic cotton were also rated as more masculine than the average guy.

Researchers found that taking a canvas tote along to the supermarket can influence how people shop.