Actually it's an internet clothing label that claims to turn wearers into designers.

Every new clothing label purports to be sustainable, use recycled materials or be plastic-free.

The clothing label features conceptual designs, each titled with an idea or explanation attached.

By then, the brand had become the second-biggest-selling clothing label in the country, according to market research.

But the band are planning to unleash their unique taste on the nation's shoppers with his 'n' hers clothing labels.