It uses it to drive sales and traffic in a further blurring of the lines between editorial and advertising content.

When you contrast that to what broadcasters and publishers have to do, we are highly regulated, and for everything - for all our content, but also for advertising content.

This optimization has the simultaneous effect of making advertising content more relevant for the viewers.

It was decided that if this continued it would not take time for statutory regulations such as censorship to be imposed on advertising content.

As a non-profit organization, the magazine controls its advertising content.