Consumer confusion has been exacerbated by the marketing of wet wipes for adults and boasts on their packaging about 'flushability'.

These uses are still subject to the requirement that there be no consumer confusion as to source or sponsorship.

Symbols on the launch games' packaging clearly indicated the genre of the game, in order to reduce consumer confusion.

This has been a source of consumer confusion after the introduction of alkaline cells, which last longer than the zinc-chloride heavy-duty cell.

Some agencies may use the terms motorhome and campervan interchangeably which may have led to consumer confusion.