But if you want to be a world-class consumer marketing and innovation company focused on growth, that requires best-in-class products.

Today, the company works in crisis management, health care, technology, corporate affairs, consumer marketing, and more.

It specializes in crisis and issues management, consumer marketing, health care, and multicultural communications.

The following statistics have caused the reapportionment of marketing investment from consumer marketing to shopper marketing.

Modern consumer marketing originated in the 1960s and 1970s as companies found it more profitable to sell relatively low-value products to masses of customers.