We can dismiss them with a flick of our consumer preference.

Is it a mild consumer preference against war, one that will evaporate by the next election?

Aesthetics -- consumer preference for shiny fruit -- has since become the main reason.

The study found that when the two drinks were tasted blind there was no difference in consumer preference between the brands.

The aggregation process preserves only two characteristics of individual consumer preference theory - continuity and homogeneity.