I'm simply warning that you're setting yourself up for disappointment if you vote for a party's leader rather than for its core brand — particularly now.

That's your core brand, right there.

To reinforce your core brand, you are desperately in need of something fresh and dynamic that will reinvigorate your fortunes in animation.

The brand maintained its essence and core brand philosophy and continued to produce bags with color, fantasy and creativity.

Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity.