What’s more, small-scale fisheries are key sources of income and cultural capital for local communities around the world, necessitating their preservation on several fronts.

Nations and companies give prizes to show that they are more than just economic entities, that their judgments confer value, give cultural capital.

And soon the leading art connoisseurs will have a new cultural capital to discover.

Learning creates and sustains cultural capital in a civilised society.

Amid this talk of ethics and profit margins, what happens to the cultural capital on which the whole thing was built?