Petrol companies are also ready to cut prices in response to the aggressive marketing by supermarkets, helping motorists and commercial transport companies alike.

But even this aggressive marketing campaign was in many ways just the smoke.

With credit conditions deteriorating, why was it that you ratcheted up your aggressive marketing to new borrowers?

An aggressive marketing strategy helped drive up the figures quickly.

The claims handlers have been accused elsewhere of aggressive marketing by telephone and text message and of encouraging numerous false claims.