Demanding that others always show their loyalty — to you, the brand, the mission — only works if you demonstrate loyalty to them, truly and consistently.

To rise in status, a noble was expected to demonstrate loyalty and service to the king.

They were probably used at the feasts whereby chieftains acquired power by generosity: drinking with one's lord demonstrated loyalty.

The nominee has demonstrated loyalty by demonstrating a commitment to the organization, to the leadership of the organization, and the organization's mission.

Demonstrating loyalty to king meant paying taxes to maintain their titles, sometimes purchasing military rank as well.