Taking our own meals on to aircraft would make the taste problem worse (although it would demonstrate the effect wonderfully).

To demonstrate this effect they created a video where students pass a basketball between themselves.

Experiments attempting to conclusively demonstrate this effect have been conducted since the 1990s.

By the 1950s, this technique was used to demonstrate an effect of contextual information on memory recall.

These early studies were unable to demonstrate an effect of context-dependent memory.