Even in prison, he wasn't going to dilute the brand.

It's a quick way to dilute your brand.

Any attempt to boost sales beyond a certain point dilutes the brand.

Certain rival clubs take the view that this approach 'dilutes the brand'.

In order to target aspirational middle classes, it has lowered its prices and brought in a younger, brighter range, which some analysts fear dilutes the brand.

The cupboards and doors are washed with a dilute solution of emulsion.

One would expect that a dilute solution would smell like ammonia too, but more faintly.

Instead, a dilute solution smells fishy.

In order to coat the tips, one can either vapor coat the tip or dip the tips into a dilute solution containing the molecular ink.

Stand development instead uses a very dilute solution of developer, often one part developer to fifty or one hundred parts water.

Rampant discounting will dilute the effect of the sales increase on profits, but retailers are in no mood to quibble with good news.

Provide snacks to go with — and dilute the effect of — anything you're drinking, and provide plenty of water.

This snippet, as well as showing that it remains a business heavily exposed to the construction sector, also demonstrates how much it has diversified to dilute the effect.

The amount of water drunk by elephants each day would also dilute the effect of the fruit to such an extent that they would not be affected by it.

That could dilute the impact of primary school league tables, which are based on test results.

Early sales dilute the impact.

The procedure has 'diluted the impact of the law, so as to avoid the sort of humiliation and conflict that arose from the old approach'.

They come from a particular angle - that of determined unbelief - which dilutes their impact.

The film did get sidetracked by other political issues, which diluted the impact, but it was still utterly compelling.

The charity said that the study should not be used to dilute this message.

It was meant primarily for raising awareness, so repeating it would dilute the message and abet persistent polluters.

Their number and fractured structure succeeds only in confusing and diluting their message.

They wanted to know how to present the gospel simply yet without diluting the message.

There are practical steps that could be taken without diluting the message that the country remains open for business.

They resist residential development for it would dilute their power.

Future emperors would continue to dilute the power of the office by transferring its powers to newly created offices.

Instead, policymakers needed to find alternative ways of diluting their power and to work out what measures were needed 'quickly'.

Within a group of 20 individual discussions may occur, diluting the power of the leader.

The higher capital levels dilute the returns per share accordingly.

Resolution did not completely rule out more deals, but said that it would 'not contemplate acquisitions that would dilute the returns likely to emerge from the three acquisitions already made'.

Yet most bankers took the opposite view: the extra capital would simply dilute returns and make bank shares less attractive.

Many investors were already involved in more established lines and did not want competition and distractions to dilute their returns.

Fears that this means the company will raise fresh equity, and dilute the value of the existing shares, look wide of the mark.

This would further dilute the value of shares.

Offers to help to ease supply bottlenecks will, again, be impossible to resist on moral grounds, and will dilute the value of the commercial opportunity.

Under the deal, the authorities bought one billion of a new class of shares in an attempt to shore up the group without diluting the value of existing stock.

That's bad for existing shareholders because it dilutes the value of their holdings.