Its authors stated that although their recommendations included a 'sugar tax', a more effective measure would be to get manufacturers to reduce the sugar content of their products.

One extremely effective measure began this morning.

Currently this test has not been shown to be an effective measure of an allergy or intolerance.

But the most effective measure was tampering with the electoral rolls.

Until 15 years ago, armour (reactive or passive) was the only effective measure against anti-tank assets.