It introduced more training, materials, school buildings, better sanitation, clean drinking water, improved living conditions for teachers and food for students to encourage attendance.

To encourage attendance in the early years of the event, various publicity stunts were staged.

The event was oriented towards end users of data storage equipment and software, and included a professional certification program to encourage attendance at educational sessions.

Giveaways are sometimes bundled with tickets to encourage attendance.

Encouraging attendance at lectures isn't the reason for the tastings, however.