However, it seems probable the funds would not want to mess with the bank's running, given the make-up of the customer base, who value its ethical stance.

By that she meant that the ethical stance of the smaller group she founded would infiltrate the multinational, not that it would introduce falling sales and collapsing profits.

If you have been wanting to adopt a more ethical stance on banking, this could be your chance.

At its broadest, the life style includes self-concept, the self-ideal (or ego ideal), an ethical stance and a view of the wider world.

Qibla's ethical stance manifested itself in the company's pledge to donate 10% of its net profits to humanitarian causes around the world.