It has a reputation for moving behind the scenes to exercise influence over boardrooms.

To get the message out about proposed innovations, we must connect with those who exercise influence.

Those who had a clue that all was not well understandably chose to sell up rather than try to exercise influence in vain.

Peck defines influencers as a range of third parties who exercise influence over the organization and its potential customers.

But we have found new ways of exercising influence, which frankly seem more relevant and useful.